Most hospital sites rely on third-party services to enhance the services or experiences they offer through their websites. Some simply point to their social media channels, while others use external companies to offer features or services to their patients. Here's a look at the most popular services.
The following screenshots offer a glimpse to more than half of the sites on Seed #5. The mean height on the pages increased slightly from last year's from 2,268 to 2,677 pixels, perhaps because there's an outlier which has a height of 20,246 (www.clearfieldhosp.org). Also of note, 75% of the sites stay within 3,418 pixels, an increase of about 500 pixels.
The latest seed was generated by cleaning up Seed #4 and merging it with information found on this data.world dataset. There are 4,835 hospital websites listed.
Every hospital website conveys a different message with the images and text on their home pages. Some want to talk about the quality of care, others about the compassion and bedside manner of their staff. In this post, I do text analysis to uncover themes across sites and show the most common ones.
I've been working on the healthcare space for more than 10 years and I am passionate about the technology that runs it.